ASOS Tote Bag

Client: ASOS UK
Year: 2017

Designed and illustrated custom tote bag to promote the ASOS campaign

message ‘Express Yourself’.

The tote bags were given as promotional items to students during campus visits by ASOS as well as online, who were allowed to design their own bag or choose one of the pre-made artist designs.

The design was a favourite in the campaign and assisted in achieving increased engagement with university students for ASOS.

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